NAICU - 2010 NAICU Annual Meeting Presentations

Beyond the 2010 NAICU Annual Meeting

The NAICU Annual Meeting may be over, but you can still benefit from many of the sessions and speakers. We've assembled speech texts and PowerPoints for many of the sessions, available on our 2010 Annual Meeting Presentations page.

Home Events 2010 Annual Meeting Schedule

2010 NAICU Annual Meeting Presentations

This page provides links to many of the presentations and speeches offered in the course of the 2010 NAICU Annual Meeting in Washington, D.C., January 31 to February 3. Note that only sessions for which we have presentations or speech texts are shown.

Monday, February 1 3:15 - 4:00 p.m.
David Skorton, President, Cornell University
PDF of Prepared Remarks

Tuesday, February 2

8:00 - 8:45 a.m.
NAICU Short Courses (repeated at 2 p.m.)

Beyond Logos and Taglines: How to Develop and Promote Your Institution's Identity
PDF of Presentation
Elizabeth Scarborough, CEO, SimpsonScarborough
Developing and managing the identity of your institution is critical to the success of your recruitment and development efforts, and plays a critical role in securing grant funding, attracting top faculty, and maintaining strong community, government and media relations. But achieving consensus on identity and promoting it successfully in a crowded marketplace can be difficult. In this session, we'll cover the key issues to consider in launching a brand strategy, and will look at internal branding, generating buy-in, conducting research, positioning statements, working with creative firms, organizational structure and budgeting, and reinforcing your identity over the long-term.

Traditions and Myths that Need to Be Considered in a Down Economy: Strategies for Securing the Class You Want at a Price You Can Tolerate!
PowerPoint Presentation
Bill Royall, Chairman, Royall & Company
Richard Whiteside, Dean, Strategic Enrollment Management, Royall & Company
A depressed economy, shifting demographics, increased competition . . . this unfavorable mix of conditions may well be the new norm in recruitment. Enrollment Success in a Down Economy addresses five strategies, identified through research, that will assist you in achieving your institution's enrollment goals. During this session, you will be introduced to a roadmap that creates a strategic approach to recruitment success. Developed through research conducted over a two-year period and the analysis of millions of instances of student behavior, Enrollment Success in a Down Economy will show you ways to reach your goals in this challenging environment.

Institutional Vulnerability and Strategic Responses to Today's Market
PDF of Presentation
Robert A. Sevier, Senior Vice President Strategy, Stamats, Inc.
This session will examine the internal and external factors that impact and even predict institutional vulnerability. We will look at such external factors as the economy, demography, college preferences, and level of competition. We will also look at such internal predictors as leadership and governance, finance, academic programming, recruiting, and fundraising. After reviewing these factors we will outline a series of strategies in five broad areas that will help you move ahead with confidence.

Is the Message Killing Your College? Lost Opportunities for Promoting Smaller Colleges
PowerPoint Presentation
George Dehne, President, GDA Integrated Services
Christopher Small, Executive Vice President, GDA Integrated Services (afternoon session)
What are the four most important characteristics that college-bound students and their parents attribute to small colleges rather than larger ones? Is your institution presenting "small classes" and "accessible faculty" as effectively as it could? George Dehne and Christopher Small will review the extensive data on small colleges that GDA Integrated Services has collected over the past five years on what, often underutilized, messages about a small college have the greatest positive impact on college-bound students. GDA Integrated Services has consulted with more than 300 colleges with enrollments under 3,500 and annually surveys about 30,000 college-bound students and their parents.

9:30 - 10:00 a.m.
The Honorable Tom Harkin (D-Iowa), United States Senate
PDF of Prepared Remarks
Audio clip from remarks

10:00 - 11:00 a.m.
Access, Persistence, and Cost: Fresh Perspectives
Roger Taylor, President , Knox College
Link to Remarks

11:00 - Noon
After the Great Recession: How Do We Grow From Here?
"The Big Fix" (An earlier column relating to the topic)
David Leonhardt, New York Times Economics Scene Columnist and Economix Blog Host
Audio clip from remarks

Noon - 2:00 p.m.
Awards Luncheon

The 24th Annual Henry Paley Memorial Award
Recipient: Sister Kathleen Ross SNJM, Founding President, Heritage University
PDF of Acceptance Speech

2:00 - 3:00 p.m.
Why Apply for an NEH Challenge Grant?
PowerPoint Presentation
Stephen M. Ross, Director, Office of Challenge Grants, National Endowment for the Humanities
Brandon L. Johnson, Senior Program Officer, Office of Challenge Grants, National Endowment for the Humanities
Historically, challenge grants have been an important tool for advancing the nation's independent college and universities, but do they have a special application for building the humanities capacities of institutions of higher education? The Challenge Grant program of the National Endowment for the Humanities helps institutions secure their humanities resources and activities for the long term. Challenge grants can be invested to build endowments supporting an institution's staff or programming well into the future. Grant funds may also be used to purchase capital equipment and upgrade technology, renovate or construct facilities, and increase library holdings or museum collections. In this session, you will be introduced to NEH challenge grant guidelines, project and gift eligibility, and evaluation criteria.

Wednesday, February 3

9:15 - 10:00 a.m.
Private Colleges and Community Colleges: Making the Marriage Work
PowerPoint Presentation (Note: large file; may take a minute or more to open)
Stephanie Balmer, Vice President for Enrollment & Communications and Dean of Admissions, Dickinson College
Emily Froimson, Director, Higher Education Programs, Jack Kent Cooke Foundation
Dorothy Plantz, Director, Transfer Center, Howard Community College