Hardly Anyone Pays Full Price for College Any More - Deal With It

W. Kent Barnds, executive vice president and vice president, enrollment, communication and planning for Augustana College (IL) writes:  College-tuition discounts are now the rule rather than the exception. And that’s sent the higher education establishment into a tailspin.  What is overlooked in the analysis — though not necessarily the report itself — is that discounting is simply a measure of how much financial aid is needed to enroll the millions of students who are headed to college this year.The numbers should be celebrated by those who advocate for affordability and access.