Gonzaga's Brand of Winning Leads University's Broader Growth

In the summer of 1998, Gonzaga University was a small private college in Eastern Washington that barely made a blip on the public consciousness, even within its own region.  To shake things up, administrators decided to change the school's visual identity. The school colors went from light blue and white to a deep navy. The odd-looking mascot — a bulldog in a sailor's cap — needed an update, too, so it became the snarling canine with the spiked collar of today.  A new brand was born.