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The Disneyfication of a University - Opinion

Dane Kennedy, professor of history and international affairs at The George Washington University (DC), writes: The George Washington University faculty and staff ain’t got no culture. Or worse, we’ve got a culture of negativity. That was the verdict of the Disney Institute, which the president of our university commissioned last year to assess the culture on our campus. Fortunately, the institute, which is the "professional-development and external-training arm of the Walt Disney Company," has a remediation plan. It has designed workshops to teach us the cultural "values" and "service priorities" we evidently require.
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