The Newest Benefit at Top Companies: Private College Admissions Counseling

Shannon Vasconcelos fired up her laptop in a sterile conference room in a suburban office park, and right on schedule a mother and her daughter popped onto her screen. The two were in the Adirondacks on vacation, but not even that allowed them an escape from a process that had already begun to consume them: getting the daughter into college. Vasconcelos’s job is to coach them through this. Calm and reassuring, she fielded a barrage of questions from the daughter, a high school junior who said she wants to attend an Ivy League school and that her family has $100,000 in a college savings account.